- Guide
How to read a demographic report
A section-by-section walkthrough of a real catchment demographic report: population, age, income, households and how to read the index against regional and national benchmarks.
Read the guide - Definition
What is a trade area?
A trade area is the geography a site actually draws its customers from. Definition, primary vs secondary trade areas, how they are measured, and the mistakes that make them wrong.
Read the guide - Guide
How big should a catchment be?
Practical catchment radius guidance by site format and density — convenience, supermarket, QSR, destination and regional sites — plus how to sanity-check the size you picked.
Read the guide - Australia
ABS Census 2021 vs 2016
What changed between the 2016 and 2021 ABS Census for Australian catchment analysis — new topics, shifted geography, pandemic-affected counts, and how to prepare for the 2026 Census.
Read the guide - Comparison
Radius vs drive-time catchment
Which trade-area method to use, when each is accurate, and where each one quietly misleads.
Read the comparison