Use cases

Who uses demographic reports, and what for

Every buyer of demographic data is trying to answer a location question. Pick the one closest to yours — each page covers the metrics that matter and how to run the report.

Site selection demographics for retail networks

Retail site selection lives or dies on the catchment. Demographics Online gives you census-grade population, age, income, household and consumer data for a radius catchment around any candidate address — in seconds, per report, with no subscription and no GIS licence.

Demographics for property leasing and investment

Tenants, lenders and investors all ask the same question about a property: who is around it? Demographics Online produces a defensible demographic profile for the catchment around any address, formatted for the documents you already send.

Franchise territory demographics and market screening

Franchise development is a volume problem: dozens of candidate territories, each needing enough evidence to justify a franchisee's investment. Demographics Online lets you run a per-address catchment report on demand, so screening a market costs one report instead of one consulting engagement.

Run a report for your own catchment

Drop a pin, set a radius, and get census-grade demographics in seconds.