Retail site selection lives or dies on the catchment. Demographics Online gives you census-grade population, age, income, household and consumer data for a radius catchment around any candidate address — in seconds, per report, with no subscription and no GIS licence.
Drop a pin on every candidate address, set the same radius catchment for each, and generate a comparable report per site. Because every metric is benchmarked against the regional and national average, a site that over-indexes on your target segment is obvious on the first page.
Run a report on the catchments of your best-trading stores first. That gives you a demographic fingerprint — age skew, household size, income band, consuming-class share — to test every new site against instead of relying on gut feel.
Every report exports to a polished PDF with a map header, KPI cards and full data tables, plus a flat CSV for your own model. It is the artefact that goes into the property committee pack.
For convenience and food retail, 1–3 km is typical in metropolitan areas. Destination and big-box formats usually justify 5–10 km. You can run several catchments on the same address and compare them side by side.
Yes. Each report is stored in your account, so you can generate one per candidate address and compare catchments across your shortlist.